项目背景

碧桂园集团（股份代号：2007.HK），总部位于广东佛山顺德，是中国最大的新型城镇化住宅开发商。采用集中及标准化的运营模式，业务包含物业发展、建安、装修、物业管理、物业投资、酒店开发和管理等。

碧桂园农业隶属于碧桂园集团，拥有内蒙古天然牧场，养育科尔沁好肉牛，肉质细嫩，色泽红润，醇香味美，画一样的牛肉，花一样的生活，倡导中国家庭健康餐桌提倡者。

 业务需求   

01

积极响应党的“乡村振兴战略”

碧桂园做为一个勇于承担社会责任，展现企业精神的企业，积极响应党的十九大提出“乡村振兴战略”，坚持农业农村优先发展，构建现代农业产业体系、生产体系、经营体系等各个方面和层次的部署。碧桂园布局农业，资金流向农村，助力农业产业的发展，为农民增收。

02

消费升级，满足员工高品质生活

伴随着物质条件的日益丰富，人们衣食住行方面的消费需求不断升级，对于碧桂园旗下的四万多名员工，如何利用企业自身优势，让内部员工花少钱，吃上高质量、安全卫生的牛肉，并且还能够通过激励带动身边朋友及社区居民共同购买，从而产生良好口碑，进行裂变。

03

激励分享，实现全员营销

碧桂园牧业希望利用旗下员工强大的微信朋友圈资源，进行分销商短线分销，不要多级，扁平快，使分销商的关注点放到产品推广，而不是发展下线。模块化设计，后期可迭代，要求模块扩展性强。

Project Background

Country Garden Group (Stock Code: 2007.HK), with its headquarters in Shunde, Foshan, Guangdong, is China's largest developer of new urbanization residential properties. Adopting a centralized and standardized operation model, its businesses include property development, construction, installation, decoration, property management, property investment, hotel development and management, etc.

Country Garden Agriculture is subordinate to Country Garden Group. It has a natural pasture in Inner Mongolia and raises high-quality beef cattle in Horqin. The beef is tender, with a ruddy color, mellow and delicious taste. It's like a painting, and represents a wonderful life. It advocates to be a proponent of healthy dining tables for Chinese families.

 Business Requirements   

01

Actively Respond to the Party's "Rural Revitalization Strategy"

As a company that is brave enough to take social responsibilities and demonstrate corporate spirit, Country Garden actively responds to the "Rural Revitalization Strategy" put forward at the 19th National Congress of the Communist Party of China. It adheres to the priority development of agriculture and rural areas, and constructs modern agricultural industrial systems, production systems, operation systems and other deployments at all aspects and levels. Country Garden lays out its agricultural business, and the funds flow to rural areas, helping the development of the agricultural industry and increasing farmers' income.

02

Consumption Upgrade to Meet Employees' High-quality Life

With the increasing richness of material conditions, people's consumption demands in terms of food, clothing, housing and transportation are constantly upgrading. For the more than 40,000 employees of Country Garden, how to use the company's own advantages to enable internal employees to spend less money and enjoy high-quality, safe and hygienic beef, and also be able to drive their friends and community residents to buy together through incentives, thus generating a good reputation and achieving fission.

03

Incentive Sharing to Achieve Full-staff Marketing

Country Garden Animal Husbandry hopes to use the powerful WeChat Moments resources of its employees to carry out short-term distribution by distributors. It doesn't want multiple levels, but a flat and fast model, so that distributors focus on product promotion instead of developing lower-level agents. It adopts a modular design that can be iterated in the later stage, and requires strong module expandability.

解决方案

01

 裂变分享，全员营销

碧桂园农业微信分销商城，分销商不用铺货，没有库存，无需发货。分享二维码由分销商在商城内申请，选择产品生成带有自己专属二维码的产品宣传海报，分享朋友圈，好友通过打开链接或识别二维码或在商城消费，分销商就能获得相应佣金。

02

数据化运营让决策更科学

碧桂园农业微信分销商城总后台，直接管理商城、商品、会员、分销商、订单、销售、海报、分佣提现管理及自定义设置等。强大的数据分析系统对财务、流量、用户等进行全面的数据分析，通过后台系统就可以让运营人员筛选想要的信息，对运营策划起到科学的数据支持。

03

可视化店铺装修

支持5大页面的可视化编辑（包括：店铺、会员中心、商品详情、分销中心及其它自义定装修），每个页面包含19个不同风格的拖拽营销组件、分类模板。

04

 打造社交平台新零售

在碧桂园农业微信分销商城下，构建微商城集交易、营销场景、支付及物流体系为一体，并将商品、分销商、会员与平台的无缝融合，围绕新零售场景要求，创新玩法，创新手段，最终实现打造社交新零售。

Solutions

01

 Fission Sharing, Full-staff Marketing

In the WeChat distribution mall of Country Garden Agriculture, distributors don't need to stock goods, have no inventory, and don't need to deliver goods. The sharing QR code is applied for by distributors in the mall. They select products to generate product promotion posters with their own exclusive QR codes and share them in Moments. When friends open the link, scan the QR code or make a purchase in the mall, distributors can obtain corresponding commissions.

02

Data-driven Operation Makes Decision-making More Scientific

The general background of the WeChat distribution mall of Country Garden Agriculture directly manages the mall, products, members, distributors, orders, sales, posters, commission withdrawal management and custom settings, etc. The powerful data analysis system conducts comprehensive data analysis on finance, traffic, users, etc. Through the background system, operators can filter the information they want, providing scientific data support for operation planning.

03

Visual Store Decoration

It supports visual editing of 5 major pages (including: store, member center, product details, distribution center and other custom decorations). Each page contains 19 drag-and-drop marketing components and classification templates in different styles.

04

 Create New Retail on Social Platforms

Under the WeChat distribution mall of Country Garden Agriculture, a WeChat mall is constructed, integrating transaction, marketing scenarios, payment and logistics systems. It seamlessly integrates products, distributors, members and the platform. Focusing on the requirements of new retail scenarios, it innovates gameplay and means, and ultimately achieves the creation of new social retail.

方案价值

通过星点点科技构建的碧桂园农业微信分销商城，借助内部员工的朋友圈生态社交资源：

1.实现圈子精准营销和引流，同时利用了微商城的优势与公众号的方便结合，抢占流量红利，实现营收激增，碧桂园具备市场远见，抓住新时代的机遇，抢占移动营销入口。

2.不仅提高了系统模块的可扩展性，以及后续的功能迭代，系统的功能结构按照模块化的设计模式，保证了低耦合，高内聚。让模块之间的功能更加独立。

3.同时又实现了万店同后台的管理方式，实现了全员激励分享的营销模式。

关于星点点科技

深圳市星点点科技有限公司是由商派软件（shopex,国内最大电子商务软件提供商，商业市场占超7成）与中鹏（zppx，华南领先的职业教育机构）合作成立的电子商务技术联营公司。

星点点科技倡导“管理咨询＋IT规划+平台研发+长期运维”的电子商务合作模式，公司的咨询及实施团队均由行业资深的管理专家组成，将有效支撑企业的业务运作及信息化建设，并对可能存在的经营变革和行业创新提出有效的管理建议，支持企业持续快速发展。

星点点科技专注为中高端企业提供新商业、新零售、新营销的行业咨询、研发技术、运维服务等整体解决方案。已成功为天河城集团、彩生活集团、圣地集团、珠光集团、高德置地、恒洁集团、招商局、乐淘网、周大福、碧桂园等大中型零售集团企业提供解决方案。

更多电商解决方案，请关注我们

Value of the Solution

Through the WeChat distribution mall of Country Garden Agriculture constructed by Xingdiandian Technology, with the help of the ecological social resources in the Moments of internal employees:

1. Achieve precise marketing and drainage within the circle. At the same time, by taking advantage of the strengths of the WeChat mall and the convenience of the official account, it seizes the traffic dividend, realizes a surge in revenue. Country Garden has market foresight, seizes the opportunities of the new era, and grabs the mobile marketing entrance.

2. Not only improve the scalability of system modules and subsequent function iterations, but also ensure low coupling and high cohesion according to the modular design pattern of the system's functional structure. This makes the functions between modules more independent.

3. At the same time, it also realizes the management mode of a unified background for thousands of stores and achieves the marketing mode of full-staff incentive sharing.

About Xingdiandian Technology

Shenzhen Xingdiandian Technology Co., Ltd. is an e-commerce technology joint venture established through the cooperation between Shopex (the largest e-commerce software provider in China, accounting for more than 70% of the commercial market) and Zhongpeng (ZPpx, a leading vocational education institution in South China).

Xingdiandian Technology advocates the e-commerce cooperation mode of "management consulting + IT planning + platform research and development + long-term operation and maintenance". The company's consulting and implementation teams are all composed of senior industry management experts, which will effectively support the business operation and informatization construction of enterprises, and put forward effective management suggestions for possible business changes and industry innovations, supporting the continuous and rapid development of enterprises.

Xingdiandian Technology focuses on providing overall solutions such as industry consulting, research and development technology, and operation and maintenance services for new business, new retail, and new marketing for medium and high-end enterprises. It has successfully provided solutions for large and medium-sized retail group enterprises such as Tianhe City Group, Cailife Group, Shengdi Group, Zhuguang Group, GCL Land, HeGII Group, China Merchants Group, Letao.com, Chow Tai Fook, and Country Garden.

For more e-commerce solutions, please follow us.