更新时间 2021-05-17 20:08:56
Update Time: May 17, 2021, 20:08:56
富康集团始建于1993年，是集项目投资、城投运营、房地产开发、酒店投资经营管理、家居建材、商贸零售、建筑机电施工、物业服务、会议会展、文化旅游、科教康养等多元经营为一体的集团公司。
富康城•昆明经开中心是富康集团布局云南的首个大型商业综合体项目，总体量30万方，是集购物中心、5A甲级写字楼、国际五星级酒店为一体，旨在打造一个集生活、潮流、购物、美食、娱乐、休闲、运营等功能于一体的一站式商业中心，成就昆明东中心潮流汇客厅，满足周边人群品质消费需求，乐享潮生活。
富康城.昆明经开中心体验式购物中心、星级国际酒店、精致城市公寓、高品质住宅业态于一体的大型商业综合体，同时又做为昆明经开中心的商业标杆，为了满足业务长远发展布局通过丰富营销场景化，有效提升流量转化效率，在此基础上富康城购物中心提出以下业务需求：
1.提供灵活商城页面配置：期望商城页面组件可视化且能随意拖拽，能多样个性化展现，快速装修出与众不同专发属富康城商城。
2.满足多样式营销玩法：期望小程序商城能满足多样式，多组合的营销玩法，并能通过营销组件功能有效带动用户活跃度及转化。
3.实现线上线下一体化运营：期望借助昆明旅游城市的名片及富康城商圈影响力，打造富康城自有的小程序商城，为入驻的线下商家提供线上营销平台。
4.集成小程序停车服务：期望小程序商城能满足将富康城原有单一的停车缴费功能进行集成，提高到场用户的停车体验，并能带动车主在小程序商城的活跃度。
通过星点点科技对富康城购物中心的需求调研和蓝图规划之后，星点点科技为富康城购物中心提供了以下解决方案，并构建了富康城小程序商城，现富康城小程序商城已成功上线：
1. 提供灵活的商城页面配置，提供个性化交互：为富康城小程序商城构建了五大灵活、可视化、多样式、可随意拖拉拽的页面配置专区，包括商品专区配置、基础设置、弹窗设置、首页微信群配置、首页装修。
Fukang Group was established in 1993. It is a group company integrating diversified operations such as project investment, urban investment operation, real estate development, hotel investment operation and management, home building materials, commercial trade and retail, construction mechanical and electrical construction, property services, conference and exhibition, cultural tourism, science, education, and health care.
Fukangcheng • Kunming Economic Development Center is the first large-scale commercial complex project of Fukang Group in Yunnan. With a total volume of 300,000 square meters, it integrates a shopping mall, a 5A grade-A office building, and an international five-star hotel. It aims to create a one-stop commercial center integrating functions such as life, fashion, shopping, food, entertainment, leisure, and operation, becoming a trendy meeting place in the East Center of Kunming, meeting the quality consumption needs of the surrounding people, and enabling them to enjoy a trendy life.
Fukangcheng. Kunming Economic Development Center is a large-scale commercial complex integrating an experiential shopping mall, a star international hotel, exquisite urban apartments, and high-quality residential business forms. At the same time, as a commercial benchmark in Kunming Economic Development Center, in order to meet the long-term business development layout, by enriching marketing scenarios, it effectively improves the traffic conversion efficiency. On this basis, Fukangcheng Shopping Mall puts forward the following business requirements:
1.Provide Flexible Mall Page Configuration:It is expected that the mall page components are visual and can be dragged freely, can be displayed in various personalized ways, and can quickly decorate a unique Fukangcheng mall.
2.Meet Diverse Marketing Methods:It is expected that the mini-program mall can meet diverse and multi-combination marketing methods, and can effectively drive user activity and conversion through marketing component functions.
3.Realize Online-offline Integrated Operation:It is expected to leverage the reputation of Kunming as a tourist city and the influence of the Fukangcheng business district to create Fukangcheng's own mini-program mall, providing an online marketing platform for offline merchants that settle in.
4.Integrate Mini-program Parking Services:It is expected that the mini-program mall can integrate the original single parking payment function of Fukangcheng, improve the parking experience of arriving users, and drive the activity of car owners in the mini-program mall.
After conducting demand research and blueprint planning for Fukangcheng Shopping Mall by Xingdiandian Technology, Xingdiandian Technology provided the following solutions for Fukangcheng Shopping Mall and built the Fukangcheng mini-program mall. Now the Fukangcheng mini-program mall has been successfully launched:
1. Provide Flexible Mall Page Configuration and Personalized Interaction:Five flexible, visual, diverse, and freely draggable page configuration zones have been built for the Fukangcheng mini-program mall, including product zone configuration, basic settings, pop-up window settings, home page WeChat group configuration, and home page decoration.
2. 提供丰富营销场景，实现高效转化：满足了符合富康城需求的多样式线上线下相结合的营销玩法，包括满减满折、限时折扣、平台优惠劵派发、商家优惠劵派发、秒杀、抽奖、拼团、砍价、直播营销等多种组合营销方式，刺激用户购买，带动平台与商家的业绩高效增长。
3. 构建线上线下积分权益共享场景：富康城小程序平台上线后，成功帮助富康城解决了在会员回馈、会员促销等场景下的积分营销难题，满足了从会员注册送积分、每日签到送积分、线上购物送积分，线下购物自助领积分的奖励，有效帮助富康城提升用户活跃度、增强粉丝黏性。
4. 助力平台商家构建线上线下营销闭环：结合富康城小程序商城打造了线上线下互通互动的推广方式，结合商家线下门店的导购优势，将线上订单引流到线下到门店自提，进一步推动线下门店交易额和提升购物中心人流，从而深度服务消费者线上线下购物诉求，增加销售业绩，形成线上线下运营一体化的良性循环。
5. 集成便捷停车等场景，提升用户购物体验：将富康城原有单一的停车缴费功能与富康城现有小程序商城进行集成，车主通过在小程序商城就能一键绑定车辆信息、免费停车劵派发、出场时通过小程序绑定的车牌号，即可完成微信快捷支付停车费，为车主免除了进出场的排队时间，同时为小程序商城引流及促发用户活跃度。
通过构建富康城会员营销与线上商城，为商家提供线上运营平台，找到新的流量入口，结合系统中的几十种营销玩法，进行线上营销、直播购、线下核销自提等，帮富康城集成停车缴费功能，实现线上线下一体化服务，为消费者营造多方位、多渠道的购物体验与消费服务。
2. Provide Rich Marketing Scenarios to Achieve High-efficiency Conversion：It meets diverse online-offline combined marketing methods that meet the needs of Fukangcheng, including various combined marketing methods such as full reduction and discount, limited-time discount, platform coupon distribution, merchant coupon distribution, flash sale, lottery, group buying, bargaining, live streaming marketing, etc., stimulating users to make purchases and driving the efficient growth of the performance of the platform and merchants.
3. Build Online-offline Integral Rights and Interests Sharing Scenarios：After the Fukangcheng mini-program platform was launched, it successfully helped Fukangcheng solve the integral marketing problems in scenarios such as member rewards and member promotions. It met the rewards of giving points for member registration, giving points for daily check-in, giving points for online shopping, and allowing self-service collection of points for offline shopping, effectively helping Fukangcheng improve user activity and enhance fan stickiness.
4. Help Platform Merchants Build an Online-offline Marketing Closed Loop：Combined with the Fukangcheng mini-program mall, an online-offline interconnected and interactive promotion method was created. Combined with the导购 advantages of the merchants' offline stores, online orders were diverted to offline stores for self-pickup, further promoting the transaction volume of offline stores and increasing the flow of people in the shopping mall. Thus, it deeply serves the online-offline shopping demands of consumers, increases sales performance, and forms a virtuous cycle of online-offline integrated operation.
5. Integrate Convenient Parking and Other Scenarios to Improve the User Shopping Experience：Integrate the original single parking payment function of Fukangcheng with the existing Fukangcheng mini-program mall. Car owners can bind vehicle information with one click in the mini-program mall, and free parking coupons can be distributed. When leaving the site, by using the license plate number bound in the mini-program, they can complete the WeChat quick payment of parking fees, saving car owners the queuing time for entering and leaving the site. At the same time, it diverts traffic to the mini-program mall and stimulates user activity.
By building the Fukangcheng member marketing and online mall, it provides an online operation platform for merchants, finds new traffic entrances, combines dozens of marketing methods in the system, conducts online marketing, live streaming shopping, offline verification and self-pickup, etc., helps Fukangcheng integrate the parking payment function, realizes online-offline integrated services, and creates a multi-faceted and multi-channel shopping experience and consumption service for consumers.
1. 实现可视化组件随意拖拽，满足多活动场景视觉要求：富康城小程序商城页面包括图片广告、橱窗展示、商品导航、优惠活动、自定义颜色、商品搜索等均可满足可视化随意拖拉拽进行装修，多样个性化展现，满足了符合富康城特色的个性化商城
2. 提供平台入驻经营模式，提升平台商家经营收益:富康城小程序商城为商户提供了统一的线上入驻平台，为商家带来线上线下的营销联动，形成完整的营销闭环，同时也为平台增加佣金成分和广告收益.
3.敏捷项目管控，实现项目快速迭代上线
富康城小程序平台通过星点点科技提供的安全稳定的平台架构、便捷快速部署上线，赋能富康城购物中心线上增长，同时为消费者提供随时、随地购物渠道，为富康城凝集了客流，增加了用户粘性与活跃，从而提升了富康城购物中心的品牌能力。
4. 提供会员互动营销，提升会员粘性：富康城小程序通过积分回馈会员，稳定了用户、刺激会员，同时增加会员与平台的粘性与活跃度，使会员的生命周期持续延续。
5. 集成快捷停车服务，提升平台流量导入：集成富康城停车缴费功能，以停车作为流量入口，以会员体系为核心，接入富康城小程序平台，实现小入口带来的大流量。
星点点科技有限公司 （Lanlnk）国家高新技术企业，是由中鹏集团（股票代码：870813）投资成立的商业互联网技术公司，专注于提供“新商业、新零售、新营销”的行业咨询、解决方案、软件研发、运维支持服务，致力提供本地化电子商务及移动互联网软件研发服务。
已成功为周大福、益田集团、宝能集团、吾悦广场、富康城集团、碧桂园、天河城集团、高德置地、奥飞股份、彩生活集团、圣地集团、珠光集团、东升集团、星艺装饰、恒洁集团、招商局集团、乐淘网、蜂狂购等大中型零售集团企业提供解决方案。
公司地址：深圳市南山区西丽街道茶光路1018号创客公馆505室
联系人：何佳妮
移动电话：18902307523
1. Realize Arbitrary Dragging of Visual Components to Meet the Visual Requirements of Multiple Activity Scenarios: The pages of the Fukangcheng mini-program mall, including picture advertisements, showcase displays, product navigation, preferential activities, custom colors, product search, etc., can all be decorated by freely dragging and dropping in a visual way, with diverse and personalized displays, meeting the personalized mall characteristics of Fukangcheng.
2. Provide a Platform Settlement Operation Mode to Improve the Operation Income of Platform Merchants: The Fukangcheng mini-program mall provides a unified online settlement platform for merchants, bringing online-offline marketing linkage to merchants, forming a complete marketing closed loop, and also increasing commission components and advertising revenue for the platform.
3.Agile Project Management and Control to Achieve Rapid Project Iteration and Launch
The Fukangcheng mini-program platform, through the safe and stable platform architecture provided by Xingdiandian Technology, is conveniently and quickly deployed and launched, empowering the online growth of Fukangcheng Shopping Mall. At the same time, it provides consumers with shopping channels anytime and anywhere, gathering customer flow for Fukangcheng, increasing user stickiness and activity, and thus enhancing the brand ability of Fukangcheng Shopping Mall.
4. Provide Member Interactive Marketing to Improve Member Stickiness：The Fukangcheng mini-program rewards members with points, stabilizing users, stimulating members, and increasing the stickiness and activity between members and the platform, continuously extending the member lifecycle.
5. Integrate Quick Parking Services to Improve Platform Traffic Import: Integrate the parking payment function of Fukangcheng, use parking as a traffic entrance, and with the member system as the core, connect to the Fukangcheng mini-program platform to achieve a large amount of traffic from a small entrance.
Xingdiandian Technology Co., Ltd. (Lanlnk) National High-tech Enterprise, is a commercial Internet technology company invested and established by Zhongpeng Group (Stock Code: 870813). It focuses on providing industry consulting, solutions, software research and development, operation and maintenance support services for "new business, new retail, and new marketing", and is committed to providing local e-commerce and mobile Internet software research and development services.
It has successfully provided solutions for large and medium-sized retail group enterprises such as Chow Tai Fook, Yitian Group, Baoneng Group, Wuyue Plaza, Fukangcheng Group, Country Garden, Tianhe City Group, Gaud Land, Alpha Group, Caishenghuo Group, Shengdi Group, Zhuguang Group, Dongsheng Group, Xingyi Decoration, HeGII Group, China Merchants Group, Letao.com, Fengkuanggou, etc.
Company Address: Room 505, Maker Mansion, No. 1018 Chaguang Road, Xili Street, Nanshan District, Shenzhen
Contact Person: He Jiani
Mobile Phone: 18902307523
