(一) 项目背景

火货电子商务有限公司，依托珠光地产集团及朱氏家族千亿级财团的鼎力支持，此次项目总投资超过10亿元，整合了全球商品供应链资源，致力于创新的环球商品贸易服务、跨境商品分销、线下实体商业运营等核心业务的发展，线上线下全方位整合上下游资源。

2017年,零售业被一个叫做"新零售"的词占据。关于新零售、线上线下的融合，某猫某狗都各自布局了一张密不透风的网，新零售已经成为了所有电商探索发展前路的最佳选择。对于几年前电商和传统实体店的“线下线上冰火两重天”，到如今趋于“线上线下比翼齐飞”，电商与传统实体店正发生着翻天覆地的变化。

 

如何借助集团自身优势，如何布局新零售，将是火货打造创新商业模式的关键命题？

(二) 业务需求

01.跨境购：海外优品，如何拉通渠道营销

火货环球拥有海外优质货源，依托珠光集团旗下控股企业“运通天下、海外原仓”为国内外商家、国内消费者提供全产业链综合服务，包括母婴、零售、洗护、化妆品等。

火货环球如何利用现有的“海外优质货源”快速拉通国内多渠道营销，并通过快速订单处理高效响应消费者需求，为用户提供精准营销尤为关键。

 

02.企业购：企业内购，如何供应员工福利

火货环球希望发挥集团内部及关联几十家企业资源，如何为企业员工供应高性价比的跨境产品，提供企业员工福利，并有效传播品牌、拉通渠道动效。

 

03.分销购：社交分享，如何带动高校创业

火货环球延展搭建分销平台，为在校大学生提供创业实践的机会，裂变式朋友圈分销，需要强大的分销系统做保障。

 

04.社区购：社区资源，如何打磨新零售

集团旗下有300多个高端社区，社区业主通过APP线上下单，支持让业务和客户体验最便捷的品质生活；同时开设线下体验店入口，拉动实体流通为住户提供最放心的便捷选择；提供线上线下一体化的快速配送或就近提货原则。

（三) 解决方案  

星点点科技专业提供互联网平台“新商业、新零售、新营销”软件技术服务，聚焦“电子商务、互联网”创新营销，为珠光火货提供全渠道营销解决方案：

01.打造B2B2C全渠道跨境电商

为珠光火货构建的B2B2C全渠道跨境电商系统支持跨境完税、跨境保税、跨境直邮三大模式，能迅速扩充进口商品品类，同时依托自营提供高效订单协同，满足了珠光火货商贸流通快速发展要求。

02.实现APP+POS多点联动营销

通过多用户微信商城+移动商城（APP）+连锁门店（POS）进行全渠道营销，支持消费者在移动APP上浏览商城，参与互动和交易，增加产品与消费者的触点，使珠光火货的品牌、产品、服务和消费者无处不在，时刻连接企业与消费者。

03.OMS敏捷高效商品订单

为支持多渠道订单的快速配送，我们搭建OMS订单管理系统实现海量订单不卡漏。使订单、商品、物流数据同步获取，能快速掌握商品销量状况和分布信息，可自动化审单、灵活拆单、合单，自动匹配最佳物流方案。

 

04 .OAO突破社区联合运营合作

社区商业是未来智能商业的一个重要领域，本次利用火货电商的平台资源，挖掘珠光地产集团的社区资源，整合星点点科技的技术运营优势，达到开拓创新、共赢互利的商业价值。

 

05. CRM推进精准营销数字化传播

星点点科技CRM系统采用了全球领先的“敏捷开发”模式和基础架构，通过为企业整合多渠道数据平台，提供全渠道客户数据分析、运营和服务，帮助珠光火货实现精准营销和客户忠诚度管理。

(I) Project Background

Huohuo E-commerce Co., Ltd., relying on the strong support of Zhuguang Real Estate Group and the朱氏家族's hundreds of billions of dollars in financial resources, the total investment of this project exceeds 1 billion yuan. It integrates global commodity supply chain resources and is committed to the development of core businesses such as innovative global commodity trade services, cross-border commodity distribution, and offline physical business operations, comprehensively integrating upstream and downstream resources both online and offline.

In 2017, the retail industry was dominated by the term "New Retail". Regarding the integration of new retail, online and offline, a certain cat and a certain dog have each laid out an impenetrable network. New retail has become the best choice for all e-commerce platforms to explore the path of development. For the "polar opposite situation between online and offline" of e-commerce and traditional physical stores a few years ago, and now it has evolved to "flying side by side online and offline", e-commerce and traditional physical stores are undergoing tremendous changes.

 

How to leverage the group's own advantages and how to lay out new retail will be the key proposition for Huohuo to create an innovative business model?

(II) Business Requirements

01. Cross-border Purchase: High-quality Overseas Products, How to Coordinate Channel Marketing

Huohuo Global has high-quality overseas sources of goods. Relying on the holding enterprises of Zhuguang Group, "Yuntong Tianxia, Overseas Original Warehouse", it provides comprehensive services for the entire industrial chain for domestic and foreign merchants and domestic consumers, including maternal and child products, retail, washing and care products, cosmetics, etc.

How Huohuo Global can use the existing "high-quality overseas sources of goods" to quickly coordinate multi-channel marketing in China, and efficiently respond to consumer demands through rapid order processing, and provide users with precision marketing is particularly crucial.

 

02. Corporate Purchase: Corporate Internal Purchase, How to Supply Employee Benefits

Huohuo Global hopes to leverage the resources of dozens of affiliated enterprises within the group. How to supply high-cost-performance cross-border products to corporate employees, provide corporate employee benefits, and effectively spread the brand and coordinate channel effectiveness.

 

03. Distribution Purchase: Social Sharing, How to Drive College Entrepreneurship

Huohuo Global extends to build a distribution platform, providing entrepreneurial practice opportunities for college students. For the裂变式WeChat Moments distribution, a powerful distribution system is needed as a guarantee.

 

04. Community Purchase: Community Resources, How to Polish New Retail

The group has more than 300 high-end communities. Community owners place orders online through the APP, supporting businesses and customers to experience the most convenient quality life; at the same time, an offline experience store entrance is opened to drive physical circulation and provide residents with the most reassuring and convenient choices; providing the principle of fast distribution or nearby pick-up for online and offline integration.

(III) Solutions  

Xingdiandian Technology specializes in providing software technology services for the "new business, new retail, new marketing" of the Internet platform, focusing on the innovative marketing of "e-commerce, Internet", and providing an omni-channel marketing solution for Zhuguang Huohuo:

01. Build a B2B2C Omni-channel Cross-border E-commerce

The B2B2C omni-channel cross-border e-commerce system built for Zhuguang Huohuo supports three major modes: cross-border duty-paid, cross-border bonded, and cross-border direct mail. It can quickly expand the categories of imported goods, and at the same time, rely on self-operated to provide efficient order collaboration, meeting the requirements of the rapid development of Zhuguang Huohuo's commercial circulation.

02. Achieve APP+POS Multi-point Linked Marketing

Conduct omni-channel marketing through a multi-user WeChat mall + mobile mall (APP) + chain stores (POS). Support consumers to browse the mall on the mobile APP, participate in interactions and transactions, increase the touchpoints between products and consumers, making the brand, products, services of Zhuguang Huohuo and consumers everywhere, always connecting the enterprise and consumers.

03. OMS Agile and Efficient Commodity Orders

To support the rapid distribution of multi-channel orders, we have built an OMS order management system to ensure that a large number of orders are not blocked or missed. It enables the synchronous acquisition of order, commodity, and logistics data, allowing for the rapid grasp of commodity sales status and distribution information. It can automatically review orders, flexibly split and combine orders, and automatically match the best logistics solution.

 

04. OAO Breakthrough Community Joint Operation and Cooperation

Community business is an important area of future intelligent business. This time, by utilizing the platform resources of Huohuo E-commerce, exploring the community resources of Zhuguang Real Estate Group, and integrating the technical operation advantages of Xingdiandian Technology, we can achieve the business value of innovation, win-win and mutual benefit.

 

05. CRM Promotes Precision Marketing Digital Communication

The CRM system of Xingdiandian Technology adopts the world's leading "agile development" mode and infrastructure. By integrating multi-channel data platforms for enterprises, it provides omni-channel customer data analysis, operation, and services, helping Zhuguang Huohuo achieve precision marketing and customer loyalty management.

(四) 系统价值

珠光火货通过星点点科技构建的全渠道营销管理平台，快速实现商业模式的快速延伸。拓宽了营销渠道，营销的多样性及丰富性，可谓一举多得！

同时，我们也将继续陪伴珠光火货拓展更广阔的市场，创造更高商业价值。

ü 新商业模式：创新商业模式、打造创新商业、提升商业估值；

ü 新营销价值：拉动营销推广、增强互动营销、带来人气流量；

ü 新零售体验：直接创造交易、提高经营收益、积累大数据资源；

(五) 关于星点点科技

星点点科技是中鹏集团旗下子公司（股票代码：870813），前身是商派星点点公司，是商派与中鹏共建的技术联营公司，核心为本地品牌企业提供全渠道电商解决方案，包括销售、售前、研发、服务、运营等。

已成功服务天河城百货、彩生活集团、圣地集团、珠光地产、招商局集团、华为、恒洁卫浴、顺电等大中型集团企业。

公司地址：深圳市南山区西丽街道茶光路1018号创客公馆505室

联系人：何佳妮

移动电话：18902307523

(IV) System Value

Through the omni - channel marketing management platform built by Xingdiandian Technology, Zhuguang Huohuo has quickly extended its business model. It has broadened the marketing channels, with diverse and rich marketing methods, achieving multiple benefits in one move!

At the same time, we will continue to accompany Zhuguang Huohuo to expand into broader markets and create higher commercial value.

ü New business model: Innovate the business model, build an innovative business, and increase the business valuation;

ü New marketing value: Promote marketing campaigns, enhance interactive marketing, and attract popular traffic;

ü New retail experience: Directly create transactions, increase business revenue, and accumulate big - data resources;

(V) About Xingdiandian Technology

Xingdiandian Technology is a subsidiary of Zhongpeng Group (Stock code: 870813). Its predecessor is Shangpai Xingdiandian Company, a technology joint - venture company jointly established by Shangpai and Zhongpeng. Its core business is to provide omni - channel e - commerce solutions for local brand enterprises, including sales, pre - sales, R & D, services, and operations.

It has successfully served large and medium - sized group enterprises such as Tianhe City Department Store, Cocolife Group, Shengdi Group, Zhuguang Real Estate, China Merchants Group, Huawei, HeGII Sanitary Ware, and Sunning Appliance.

Company Address: Room 505, Chuangke Mansion, No. 1018, Chaguan Road, Xili Street, Nanshan District, Shenzhen City

Contact Person: He Jiani

Mobile Phone: 18902307523