(一) 项目背景

“环游礼品兑换商城”，成立于2017年。旨在打造面向专业电玩游艺消费的线上兑换商城。为用户和游乐场搭起一座全渠道通路，提供包括在线购买游戏币、彩票兑换礼品和参加现场活动等多元化服务，更有一些最新活动消息，行业资讯，娱乐攻略等精彩内容推送。

 “环游礼品兑换商城”通过星点点科技打造的全渠道通路，从2017年上线至今承载了上万款优质商品，服务近千家游乐场所，连通全国近百个城市。为会员提供高价值的兑换体验，为游乐场提高核心竞争力。从而带动了游乐场的人气和运营空间。

(一) 业务需求

随着游艺消费的发展，会员兑换礼品的需求越来越大，要求越来越高。为了满足会员，商家在场地、采购和库存方面出现越来越多的问题，运营管理矛盾也日益增大。

1. 游乐场如何做好会员服务，通过礼品商城和营销活动带来人气

2. 礼品的种类有限或者不够吸引，直接影响用户兴趣，影响游乐场人气

3. 礼品越来越多便需要增加场地，仓储压力也越来越大

4. 游乐场采购、管理礼品需要人力物力，运营、库存成本增加

(二) 解决方案

蓝联科技专业提供互联网平台“新商业、新零售、新营销”软件技术服务，聚焦电子商务、互联网创新营销，为捷捷高打造的“环游礼品兑换商城”全渠道营销通路：

1. 打通公众号，圈粉引流：将“环游礼品兑换商城”的微商城与各大游乐场公众号打通，建立属于自己的后台，支持在线购币，签到送币，随时随地兑换礼品，快递到家，提高了彩票的兑换价值及会员体验，帮游乐场吸引用户，锁定用户，再也不用担心流量问题。

 

2. 触屏展示，助力礼品吸引力：星点点科技研发的43寸V1.0/2.0/3.0立体触摸屏的导购机系统，大大增加了现场操作的方便性，平时轮播高清礼品图片，发挥礼品展示功效，不断刺激会员的兑换欲望，瞬间又变身自助兑换机，手机自助机双终端，给会员触手可及的服务。提升会员的粘性及满足随时兑换的冲动。

3.数据精准识别，实时统计：通过公众号微商城及触屏导购机，利用大数据，实时精确采集用户、游乐场内点击、交易数据，清晰识别不同会员在不同场景访问的数据，生成商品热门排行榜、统计图等。以用户为核心，真实还原用户在每一个触点的每次行为，记录每次微小事件的场景。

4.自助购币机，便捷管理：星点点科技研发V2.0/3.0的导购机随时可切换为自助购币机，免除兑换硬币、投币、找零与真假币之间种种的麻烦，一键购币、存币（支持种4种支付方式），操作更简单、安全、快速将游乐场、设备、会员无缝的整合在云端之中。

5.整合多方系统，共赢发展：在已搭建好的“环游礼品兑换商城”平台上开发微商城，整合游乐场V8.0系统，开发游乐场O2O系统，连通蜂助手虚拟充值系统。

(I) Project Background

The "Huanyou Gift Exchange Mall" was established in 2017. It aims to create an online exchange mall for professional video game and amusement consumption. It builds an omni-channel path for users and amusement parks, providing diversified services such as online purchase of game coins, lottery ticket exchange for gifts, and participation in on-site activities. It also pushes out some latest event news, industry information, entertainment strategies and other wonderful contents.

 Through the omni-channel path created by Xingdiandian Technology, the "Huanyou Gift Exchange Mall" has carried tens of thousands of high-quality products since its launch in 2017, served nearly a thousand amusement venues, and connected nearly a hundred cities across the country. It provides members with a high-value exchange experience and improves the core competitiveness of amusement parks. Thus, it drives the popularity and operation space of amusement parks.

(I) Business Requirements

With the development of amusement consumption, the demand for members to exchange gifts is getting larger and the requirements are getting higher. In order to meet the needs of members, merchants are facing more and more problems in terms of venue, procurement and inventory, and the contradictions in operation management are also increasing.

1. How can amusement parks provide good member services and bring popularity through the gift mall and marketing activities?

2. The limited variety of gifts or the lack of attractiveness directly affects users' interest and the popularity of amusement parks.

3. As the number of gifts increases, more venues are needed, and the storage pressure is also increasing.

4. The procurement and management of gifts in amusement parks require manpower and material resources, increasing operation and inventory costs.

(II) Solutions

Lanlian Technology specializes in providing software technology services for "new business, new retail, and new marketing" on the Internet platform, focusing on e-commerce and innovative Internet marketing, and creating an omni-channel marketing path for the "Huanyou Gift Exchange Mall" built by Jiejiegao:

1. Connect official accounts to attract fans and traffic: Connect the micro-mall of the "Huanyou Gift Exchange Mall" with the official accounts of major amusement parks, establish its own background, support online coin purchase, check-in coin rewards, gift exchange anytime and anywhere, and home delivery. It improves the exchange value of lottery tickets and the member experience, helps amusement parks attract and lock in users, and there is no need to worry about traffic problems anymore.

 

2. Touch screen display to enhance the attractiveness of gifts: The shopping guide machine system of the 43-inch V1.0/2.0/3.0 three-dimensional touch screen developed by Xingdiandian Technology greatly increases the convenience of on-site operation. High-definition gift pictures are broadcast in a loop at ordinary times to give full play to the gift display function, continuously stimulating members' desire to exchange gifts. It can instantly transform into a self-service exchange machine, with dual terminals of mobile phone and self-service machine, providing members with accessible services. It enhances member stickiness and satisfies the impulse to exchange gifts at any time.

3. Accurate data identification and real-time statistics: Through the official account micro-mall and touch screen shopping guide machine, using big data, it can accurately collect user, click and transaction data in amusement parks in real time, clearly identify the data accessed by different members in different scenarios, and generate popular product rankings, statistical charts, etc. With users at the core, it truly restores each behavior of users at every touchpoint and records the scenarios of each small event.

4. Self-service coin purchase machine for convenient management: The V2.0/3.0 shopping guide machine developed by Xingdiandian Technology can be switched to a self-service coin purchase machine at any time, eliminating all kinds of troubles between coin exchange, coin insertion, change giving and genuine and counterfeit coins. It supports one-click coin purchase and coin storage (supporting 4 payment methods), and the operation is simpler, safer and faster, seamlessly integrating amusement parks, equipment and members in the cloud.

5. Integrate multiple systems for win-win development: Develop a micro-mall on the established "Huanyou Gift Exchange Mall" platform, integrate the amusement park V8.0 system, develop the amusement park O2O system, and connect the Fengzhushou virtual recharge system.

(四) 系统价值

“环游礼品兑换商城”通过星点点科技打造的全渠道通路，为游乐场提供五大优势，四大线上福利功能，三大游乐场特色。

五大优势

优势1：上千商品，吸引用户

环游积分兑换商城上线商品包括玩具、生活、数码、电器、礼品、文体等，更有个性定制，更能激起用户玩游戏兴致。

优势2：资源融合，共赢发展

商家一键快捷订货。为游乐场提供全新的运营模式，无仓储压力，也无需采购管理，节省人力物力，降低运营成本。

优势3：多元化服务，吸引锁定用户

用户双腿在商城享受更多元化服务：在线购币，签到送币，随时随地在线兑换礼品，快递到家。提高了彩票的兑换价值，及用户体验。从而更能帮商家吸引用户，锁定用户。

优势4：提高核心竞争力，带动人气

用户的高价值体验更有力的提高了场地的核心竞争力，带动了场地的人气和运营空间。

四大福利

福利1：兑换体验升级

环游礼品兑换商城可以公众号内随时随地在线兑换心仪礼品，或游乐场礼品兑换机直接挑选兑换。

福利2：个性自主定制服务

用户可以根据自己的需求量身定制适合自己的礼品

福利3：在线购币更快捷

支持在线购买游戏币，再也不用苦苦现场排队等候购买。

福利4：会员签到送游戏币

微信公众号会员中心签到领币，连续签到7天送5个游戏币，上不封顶。

三大特色

特色1：无忧平台

“环游礼品兑换商城”已经建好了强大的兑换平台，提供商家运营管理后台，随时掌握礼品换明细。

特色2：无忧售后

商城所有兑换的产品由平台48小时内发货。如有任何问题直接联系“环游礼品兑换商城”客服，由平台直接处理。

特色3：无忧礼品

“环游礼品兑换商城”签约合作的供应商都是经过严格审核的优质供应商例如京东、天猫等。

(一) 关于星点点科技

星点点科技是中鹏集团旗下子公司（股票代码：870813），前身是商派星点点公司，是商派与中鹏共建的技术联营公司，核心为本地品牌企业提供全渠道电商解决方案，包括销售、售前、研发、服务、运营等。

已成功服务天河城百货、彩生活集团、圣地集团、珠光地产、招商局集团、华为、恒洁卫浴、顺电等大中型集团企业。

公司地址：深圳市南山区西丽街道茶光路1018号创客公馆505室

联系人：何佳妮

移动电话：18902307523

(IV) System Value

The "Huanyou Gift Exchange Mall" provides five major advantages, four online welfare functions, and three amusement park features for amusement parks through the omni-channel path created by Xingdiandian Technology.

Five Advantages

Advantage 1: Thousands of products to attract users

The products launched in the Huanyou Points Exchange Mall include toys, daily necessities, digital products, electrical appliances, gifts, stationery and sports items, etc. There is also personalized customization, which can arouse users' interest in playing games.

Advantage 2: Resource integration for win - win development

Merchants can place orders quickly with one click. It provides a new operation model for amusement parks, with no storage pressure and no need for procurement management, saving manpower and material resources and reducing operation costs.

Advantage 3: Diversified services to attract and lock in users

Users can enjoy more diversified services in the mall: online coin purchase, check - in for coin rewards, online gift exchange anytime and anywhere, and home delivery. It improves the exchange value of lottery tickets and the user experience, thus helping merchants attract and lock in users.

Advantage 4: Improve core competitiveness and drive popularity

The high - value experience of users more effectively improves the core competitiveness of the venue, driving the popularity and operation space of the venue.

Four Benefits

Benefit 1: Upgraded exchange experience

In the Huanyou Gift Exchange Mall, users can exchange their favorite gifts online at any time in the official account or directly select and exchange them at the gift exchange machine in the amusement park.

Benefit 2: Personalized and self - customized service

Users can customize gifts suitable for themselves according to their own needs.

Benefit 3: Faster online coin purchase

It supports online purchase of game coins, so users no longer have to queue up at the site to buy them.

Benefit 4: Members get game coins for signing in

Members can sign in and get coins in the member center of the WeChat official account. Sign in continuously for 7 days and get 5 game coins, with no upper limit.

Three Features

Feature 1: Worry - free platform

The "Huanyou Gift Exchange Mall" has built a powerful exchange platform, providing merchants with an operation management background to keep track of gift exchange details at any time.

Feature 2: Worry - free after - sales service

All exchanged products in the mall will be shipped by the platform within 48 hours. If there are any problems, directly contact the customer service of the "Huanyou Gift Exchange Mall", and the platform will handle them directly.

Feature 3: Worry - free gifts

The suppliers signed and cooperated with the "Huanyou Gift Exchange Mall" are all high - quality suppliers that have passed strict reviews, such as JD.com and Tmall.

(I) About Xingdiandian Technology

Xingdiandian Technology is a subsidiary of Zhongpeng Group (Stock Code: 870813). Its predecessor is Shangpai Xingdiandian Company, a technology joint - venture company jointly established by Shangpai and Zhongpeng. Its core business is to provide omni - channel e - commerce solutions for local brand enterprises, including sales, pre - sales, R & D, service, operation, etc.

It has successfully served large and medium - sized group enterprises such as Tianhe City Department Store, Cocolife Group, Shengdi Group, Zhuguang Real Estate, China Merchants Group, Huawei, HeGII Sanitary Ware, and Sunning Electric Appliance.

Company Address: Room 505, Chuangke Mansion, No. 1018, Chaguan Road, Xili Street, Nanshan District, Shenzhen City

Contact Person: He Jiani

Mobile Phone: 18902307523