广东天河城（集团）股份有限公司（简称：天河城），成立于1992年8月18日的中外合资股份有限公司，注册资本8.4亿元人民币，控股公司为广东粤海控股有限公司(GDI)(香港联交所上市代码：0270)。天河城作为中国独具特色的商业地产综合运营商，业务横跨商业地产、购物中心、百货零售、写字楼、酒店、物业管理等领域。 

 

一、项 目 背 景

随着电商快速发展，广大用户的消费习惯也发生改变，越来越倾向于线上线下一体化的新体验。天河城做为传统百货，受电商冲击。当务之急是转型与脱离困境，选择构建全渠道百货电商解决方案，稳固天河城华南第一城的地位。

 

 

三、 业 务 需 求 

1.搭建线上线下多渠道平台：天河城希望构建全渠道百货电商营销模式，实行线上线下同价。在打通供应商的单品库存后，顾客在线上平台、门店都可以实现一致购买体验。

2.智能营销：将会员进行整合，建立全新会员营销体系。以天河城线下367家大中型店铺为依托，基于移动平台和会员数据管理，实现商品精准推送，智能导购。

3.整合运营后台：天河城希望构建统一运营后台，整合内外业务，实现电商平台与电商ERP系统统一管理。

Guangdong Tianhe City (Group) Co., Ltd.(Abbreviation: Tianhe City), a Sino-foreign joint venture limited company established on August 18, 1992, with a registered capital of 840 million yuan. The holding company is Guangdong Yuehai Holding Co., Ltd. (GDI) (Stock code on the Hong Kong Stock Exchange: 0270). As a unique comprehensive operator of commercial real estate in China, Tianhe City's business spans commercial real estate, shopping malls, department store retail, office buildings, hotels, property management and other fields. 

 

I. Project Background

With the rapid development of e-commerce, the consumption habits of a large number of users have also changed, and they are increasingly inclined to the new experience of online-offline integration. As a traditional department store, Tianhe City has been impacted by e-commerce. The top priority is to transform and get out of the predicament, and choose to build an omni-channel department store e-commerce solution to consolidate Tianhe City's position as the No. 1 commercial center in South China.

 

 

III. Business Requirements

1. Build an online-offline multi-channel platform:Tianhe City hopes to build an omni-channel department store e-commerce marketing model and implement the same price online and offline. After connecting the single-product inventory of suppliers, customers can achieve a consistent purchase experience on the online platform and in physical stores.

2. Intelligent Marketing:Integrate members and establish a new member marketing system. Relying on 367 large and medium-sized offline stores of Tianhe City, based on mobile platforms and member data management, achieve precise product promotion and intelligent shopping guidance.

3. Integrate the operation backstage:Tianhe City hopes to build a unified operation backstage, integrate internal and external businesses, and achieve unified management of the e-commerce platform and the e-commerce ERP system.

 

 

四、 解 决 方 案   

星点点科技专业提供互联网平台“新商业、新零售、新营销”软件技术服务，聚焦“电子商务、“互联网”、“智能营销”，为天河城提供全渠道百货电商新体验营销解决方案

1. 打造B2B2C在线商城，可提供多商家入驻，平台统一管理：通过构建B2B2C多用户线上商城，整合天河城自身多渠道业务。通过会员、商品、订单、财务和仓储等管理系统，对线下线上多渠道业务进行统一管理。全面支持PC、WAP、微信、APP等终端设备。实现多屏购物、分销等，全新的点播、资讯给消费者带来全新的购物体验。

2. 管理后台互通，实现电商平台与电商ERP系统互通：为了实现系统高度自动化，减少人力资源投入，星点点科技将天河城电商平台和电商ERP系统通过中间件打通，实现了订单商品分类、商品属性、商品、会员、店铺等信息同步，减少了人工维护，提高了工作效率节省人力成本。

3. 跨境电商融合发展，实现第三方跨境平台对接，提供快捷的跨境购服务：通过技术实现了天河城与跨境第e仓对接，平台开通跨境自营店铺后由第e仓提供商品，消费者在电商平台下单后由第e仓代发节省了报关、备案等复杂流程给消费者提供了快捷、高效、便利的购物体验。

4. 电商平台拥有多种营销活动（团购、限购、优惠券）供商家选择：依托天河城的区域影响力及电商平台提供多种营销，供商家选择使用，一方面吸引顾客消费，提高电商平台的销量，另一方面平台得以更好的推广营销。

5.实现o2o营销体验，线下会员营销系统和线上商城一体化集成应用：多样化消费及服务场景构建，到店体验，线上下单；线上预订，线下享受服务，为消费者提供互动式产品、服务与体验； 提升线下运营能力，打通线上线下业务流程，线上线下商品数据实时交互，实现线上线下的全面一体化管理。

6.实现商城、财务一体化，多维度报表分析平台经营概况：基于天河城已有的财务系统与商城进行打通后一体化管理，通过运营报表功能，对商城自营店铺、入驻商家财务结算清晰明了，明确收入及营销报表支持，提高工作效率。

IV. Solutions

Xingdiandian Technology specializes in providing software technology services for "new business, new retail, and new marketing" on the Internet platform. Focusing on "e-commerce, the Internet, and intelligent marketing", it offers a new experience marketing solution for omni-channel department store e-commerce to Tianhe City.

1. Build a B2B2C online mall that allows multiple merchants to settle in and provides unified platform management: By constructing a B2B2C multi - user online mall, integrate Tianhe City's own multi - channel business. Through management systems such as membership, products, orders, finance, and warehousing, unify the management of offline and online multi - channel businesses. Fully support terminal devices such as PC, WAP, WeChat, and APP. Realize multi - screen shopping, distribution, etc. Brand - new on - demand services and information bring consumers a brand - new shopping experience.

2. Interconnect the management back - ends to achieve intercommunication between the e - commerce platform and the e - commerce ERP system: To achieve a high degree of system automation and reduce human resource input, Xingdiandian Technology connects Tianhe City's e - commerce platform and the e - commerce ERP system through middleware, realizing the synchronization of information such as order product classification, product attributes, products, members, and stores, reducing manual maintenance, improving work efficiency, and saving labor costs.

3. Fusion development of cross - border e - commerce, realizing the connection with third - party cross - border platforms and providing fast cross - border shopping services: Through technology, Tianhe City is connected with the cross - border e - warehouse. After the platform opens a cross - border self - operated store, the e - warehouse provides the products. After consumers place an order on the e - commerce platform, the e - warehouse delivers the goods on behalf of the consumers, saving complex processes such as customs declaration and filing, and providing consumers with a fast, efficient, and convenient shopping experience.

4. The e - commerce platform offers various marketing activities (group buying, purchase restrictions, coupons) for merchants to choose from: Relying on Tianhe City's regional influence, the e - commerce platform provides a variety of marketing options for merchants to use. On the one hand, it attracts customers to consume and increases the sales volume of the e - commerce platform. On the other hand, the platform can be better promoted.

5. Realize the O2O marketing experience, and integrate the offline membership marketing system with the online mall: Build diversified consumption and service scenarios, such as in - store experience and online ordering; online reservation and offline service enjoyment. Provide consumers with interactive products, services, and experiences. Improve offline operation capabilities, connect online and offline business processes, enable real - time interaction of online and offline product data, and achieve comprehensive integrated management of online and offline operations.

6. Integrate the mall and finance, and analyze the platform's operation overview through multi - dimensional reports: Based on Tianhe City's existing financial system, integrate it with the mall for unified management. Through the operation report function, the financial settlement of the mall's self - operated stores and settled merchants is clear, providing clear revenue and marketing report support and improving work efficiency.

 

 

六、方 案 价 值  

天河城百货通过构建全渠道百货电商新体验平台，以消费者需求为导向提供系统与服务，顺应消费升级，创新商业模式，打造智慧零售，推进天河城经营模式转型。打破了传统百货行业的局限，将天河城百货打造成广州区域性电商名片；利用电子商务无边界的影响力来辐射华南，影响中国零售业。助力广州天河城奠定在华南第一城的区域领导地位。

 

七、关于星点点科技

 

星点点科技,核心为本地品牌企业提供全渠道电商解决方案，包括销售、售前、研发、服务、运营等。

已成功服务天河城百货、彩生活集团、圣地集团、珠光地产、招商局集团、华为、恒洁卫浴、顺电等大中型集团企业

 

 

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公司地址：深圳市南山区西丽街道茶光路1018号创客公馆505室

联系人：何佳妮

移动电话：18902307523

 

 

VI. Solution Value 

Tianhe City Department Store builds a new experience platform for omni - channel department store e - commerce. It provides systems and services based on consumer needs, adapts to consumption upgrading, innovates business models, creates smart retail, and promotes the transformation of Tianhe City's business model. It breaks the limitations of the traditional department store industry and turns Tianhe City Department Store into a regional e - commerce business card in Guangzhou. By leveraging the borderless influence of e - commerce, it radiates across South China and impacts the Chinese retail industry. It helps Guangzhou Tianhe City establish its regional leading position as the top commercial center in South China.

 

VII. About Xingdiandian Technology

 

Xingdiandian Technology mainly provides omni - channel e - commerce solutions for local brand enterprises, including sales, pre - sales, R & D, service, operation, etc.

It has successfully served large and medium - sized group enterprises such as Tianhe City Department Store, C彩生活 Group, Shengdi Group, Zhuguang Real Estate, China Merchants Group, Huawei, Hengjie Bathroom, and Shundan Electric.

 

 

For more e - commerce solutions, please follow us.

Company Address: Room 505, Chuangke Mansions, No. 1018, Chaguan Road, Xili Street, Nanshan District, Shenzhen City

Contact Person: He Jiani

Mobile Phone: 18902307523